Social media certainly has it’s benefits. It’s quick, convenient, accessible, and let’s face it, it’s where trends are happening. Online networking is a big part of relationship- building however it’s far from the big picture. Actually meeting face to face still offers a host of real advantages which business shouldn’t be too quick to ignore.
The trust that is gained from strong business relationships comes from sharing a real physical presence – and that’s something the most dynamic online conversations can’t provide. Even video networking, which conveys subtle cues like body language, facial expressions and voice tone, can’t reproduce the reassuring grip of a confident handshake.
A combination of both social media and face to face meetings can bring both powerful tools to the forefront of your business and then therefore lead business to be dynamic and future proof.
It is with this kind of thinking that Kohler invited leading bloggers and social influencers to a network breakfast at Mortimer House in London. The intention for Kohler to allow their guests to visibly see and touch Kohler’s products, meet the designers behind the products and interact with other influencers that will shout out loudly to a wide audience ultimately promoting the Kohler brand. I was there of course to photograph the breakfast so that they could have high quality images, turned around and edited the same day, so that Kohler could use the photographs to further promote the networking event.
