When you design, manufacture, engineer or sell a unique product or offer an alternative service, how easy is it for the client that your selling to, to fully understand the process? You might personally know your product or service inside out and although you think you can convey in words what it is or or what the product does, only through images can you really get your customer to truly visualise and understand what you have. This simple reality equates to sales.
Dekomte are an innovative engineering/manufacturing company that produce a wide range of products from expansion joints to specialist bellows that are largely used in the energy sector. It is therefore essential that the technical specification of their products are produced to the highest of standards. Dekomte was founded by Gunther de Temple in Germany in the 1978 and Dekomte is now a leading producer of expansion joints and bellows supplying their products throughout the world.
I’ve been photographing Dekomte for a number of years. Initially starting out photographing the staff headshots at Dekomte UK, then onto photographing their products on site in power stations and also heading over to their engineering and manufacturing factories in Romania. It was in Romania that I gained a real understanding of what is involved in the process when creating their unique product. The brief from Dekomte was to get high class imagery of their product so that they could include these images in their sales brochures – again much easier for their clients to visualise the final product than simply see technical drawings. The following photographs showcase some of the images that are used in a variety of Dekomte’s promotional material which has been an indispensable tool for the sales team.
